Selected work
Case studies in AI implementation and transformation
Each case study follows the same shape: the problem, my role, how I approached it, the system or workflow, adoption, and the outcome.
Turning access to AI into actual adoption
Led an enterprise AI transformation program supporting 3,500+ employees across 10 global brands, combining use-case discovery, workflow automation, enablement, and executive reporting.
From unstructured meeting notes to CRM-ready actions
Designed an AI-powered workflow that converts messy meeting notes into structured CRM documentation, follow-up actions, and reporting while preserving human validation where system constraints made full automation risky.
Technology rollout is an adoption problem
Owned an enterprise software transformation across 225+ franchise locations, coordinating business stakeholders, product/technical teams, vendors, training, implementation, and adoption.
Building structure inside an ambiguous integration
Selected by executive leadership to work onsite in Sydney and lead the integration roadmap for a newly acquired 100-location international franchise organization.
Automating certification tracking across 250+ locations
Redesigned a repetitive certification and reporting process supporting more than 250 locations, using automation to reduce administrative work and create a more scalable system for tracking training and compliance.